The U.S. Department of Justice describes the AMBER™ Alert Program as follows:

"The AMBER™ Alert Program is a voluntary partnership between law enforcement agencies, broadcasters, transportation agencies, and the wireless industry, to activate an urgent bulletin in the most serious child-abduction cases. The goal of an AMBER™ Alert is to instantly galvanize the entire community to assist in the search for and the safe recovery of the child."

At AmberAlert.com we see this as increasing the eyes and ears of law enforcement when an AMBER™ Alert is issued. We are working towards the day that when an AMBER™ Alert is issued every mobile phone, Blackberry, iPhone and PDA in the area goes off; not only alerting the entire community to help law enforcement, but to let everyone know – there are eyes and ears everywhere, looking out for the safety and security of children and families.