There is no direct relationship between the AMBER™ Program and AmberAlert.com.   The AMBER™ Program is coordinated nationally by the U.S. Department of Justice (DoJ) and supported by The National Center for Missing & Exploited Children (NCMEC), visit www.amberalert.gov and www.missingkids.com, respectively. AmberAlert.com is a privately-held company providing support to state AMBER™ Programs by providing the Law Enforcement Alerting Portal, LEAP, at no cost.

The DoJ and NCMEC are the authorities on the AMBER™ Program.  AmberAlert.com is a technology company supporting the program by providing our LEAP technology to state law enforcement agencies and AMBER™ Controlling agencies at no cost.  Additionally, AmberAlert.com developed an innovative child identification device, My Child ID™, to help parents and guardians safeguard the world their children live and play in.

While the My Child ID™ was developed to address the DoJ requirements for “sufficient descriptive information,” to issue an AMBER™ Alert, neither the DoJ nor NCMEC endorse AmberAlert.com, our products or services, or any other commercial product in relation to the AMBER™ Program.